WestJet's new livery

Back in April 2009, WestJet announced a comprehensive strategy in support of passenger care.

"The WestJet Care-antee is a set of promises we vow to uphold in good times and bad," said Bob Cummings, Executive Vice-President, Guest Experience and Marketing.

Some of the promises mentioned in the news release include:

    -   They will not charge you to change or cancel your flight for 24 hours
       after you book
   -   They will not overbook your flight
   -   They will not charge you for two checked bags
   -   They will have the lowest, change, cancel and pre-reserved seating fees
       in Canada
   -   They will accommodate you if your flight is delayed. (Even if it's Mother Nature's fault.)
   -   They will provide live seatback TV and ample legroom and overhead bin space
   -   They will offer free online check-in and seat selection 24 hours before departure
   -   They will allow you to transfer your credit files to friends or family for free
   -   They will give you free snacks and refreshments on your flight

To support this high level of passenger care, they have painted one of their aircraft with the "Care-antee" logo. Nice touch. Look for it at an airport near you.